Confidion delivers unique value to monitoring and evaluation work by integrating a new line of evidence into evaluation methodology. We often participate in M&E projects as specialised providers of publicly accessible Internet data (current and historical), that complement traditional lines of evidence collected and analysed by dedicated M&E firms.
Sample applications include:
- Evaluating the reach and audience profile of online publications whose target markets are countries with strictly censored online environments.
- Evaluating the reach and effectiveness of one government’s online messaging intended for an influential audience in another country.
- Measuring levels of public awareness or sentiment towards a government policy/programme, changes in those values over time and understanding the dynamics driving any changes.